GBBO

Mary Berry’s Stout – Infringement of a Name Trademark

It is recognised that celebrity endorsement of a product can add real weight to how it’s received by the public, particularly where the product is in a competitive or crowded marketplace.  Such was the case last week when, in California, a brewer chose to associate a new beer, called a pastry stout (owing to it being made with the kinds of ingredients you might usually associate with the familiar baked item), with a celebrity baker, without their endorsement!

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