Caterpillar Wars

In recent weeks, Marks and Spencer’s and Aldi have provided a bit of light relief from lockdown boredom with their very topical dispute over the rights to a very lovable chocolate caterpillar, setting social media a buzz with are you team Colin or Cuthbert?

Whichever camp you sit in, there is no doubt that the business of protecting your businesses intellectual property is more important than ever, whether that be a logo, trading name or a face on a chocolate Swiss Role, your branding makes your business instantly recognisable and protecting it can be key to your businesses success.

Watch our expert, Richard James, managing partner here at Solicitors Title, present at the Yeovil Chamber of Trade exhibit yesterday evening, explaining all the legalities a new business should consider when settling on their branding and how existing businesses should protect the branding they have already established.

 

Posted: 30/06/2021
Categories: News