In recent weeks, Marks and Spencer’s and Aldi have provided a bit of light relief from lockdown boredom with their very topical dispute over the rights to a very lovable chocolate caterpillar, setting social media a buzz with are you team Colin or Cuthbert?
Whichever camp you sit in, there is no doubt that the business of protecting your businesses intellectual property is more important than ever, whether that be a logo, trading name or a face on a chocolate Swiss Role, your branding makes your business instantly recognisable and protecting it can be key to your businesses success.
Watch our expert, Richard James, managing partner here at Solicitors Title, present at the Yeovil Chamber of Trade exhibit yesterday evening, explaining all the legalities a new business should consider when settling on their branding and how existing businesses should protect the branding they have already established.
As one of only a handful of specialist franchise law firms, Solicitors Title were delighted to have been approached by Claire Robinson and the Approved Franchise Association to support their merger with the British Franchise Association, which was announced today.
It is acknowledged that the bfa and AFA coming together will only serve to strengthen the UK franchise sector, in what is a c.£15bn industry.
With almost 20 years’ experience in franchising, partner, Richard James, led this transaction for the AFA, to ensure that the merger achieved all that was intended, working closely with CEO of the bfa, Pip Wilkins and Roz Goldstein, of Goldstein Legal (now part of nexa law), which acted on behalf of the bfa.
Commenting on the merger, Claire Robinson, CEO of the AFA, explained: “I have witnessed the transition of the bfa to become a much more inclusive association, with a desire to support every type of franchise business. I am excited about the future and how Pip and I can work together over the next 12 months to support the AFA Members with a transition to bfa Membership. I really feel that I have made the best decision for the industry in choosing the bfa to become my trusted partner too.” Claire Robinson will take on a new role as ‘Lifestyle Ambassador’ within the bfa.