How it begins:
You start your own business; it may initially be for you but in time you might think about how you might grow – a natural option would be a new location. This starts a journey towards growth. So you might hire someone in the new area. But, after all of your hard work building your brand, money, time resources, making your product or service unique, can you really entrust your business reputation into the hands of an employee who might start doing things that are not in line with your original vision; next might come bad reviews, customer service issues, considerable management time overseeing your new location to get them back into line with your original blueprint. So in reality, you don’t grow. Instead, how are you going to grow without these potential issues in the way?
There is one word that alleviates all of these problems: franchising.