Archive April 2018

With Only a Month to Go: Why GDPR will be a Watershed Moment for Marketing

As consumers, we’re tired; tired of spam, tired of being gamed into receiving marketing that, in fact, we don’t want and tired of companies that have no regard for our values and, indeed, adopting an approach that that might, in fact, lead us to engage more fully with them, if only they could get away from the old-school approach to marketing. Consumers now want engagement; they don’t want to be ‘sold to’ – the goalposts have moved; to a different pitch!

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Posted in: GDPR