Archive May 2016

Protection and Exploitation of a name using Trademark Law: Jose Mourinho

A trademark is reportedly holding up the appointment of Jose Mourinho at Manchester United. In an unusual situation, the media have suggested the deal is being delayed because Chelsea Football Club own, amongst others, the European Trademark to the name ‘Jose Mourinho’ in five classes of goods, which runs until 2025. Of course, Jose still has the right to use his own name but Chelsea own the rights to using his name or image on certain items; effectively merchandising rights which Chelsea retain and presumably continue to profit from.

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